UTB Launches Explore Uganda Campaign in Dubai

Explore Uganda Campaign Launched in Dubai

The Uganda Tourism Board (UTB) launches the new brand – Explore Uganda, The Pearl of Africa, in Dubai, United Arab Emirates.

On 30th March 2022, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates – a leading cultural, business and financial center of the world.

The launch is a follow-up of the initiatives of His Excellency – President Yoweri Kaguta Museveni at the start of the Dubai Expo in October 2021. The launch presided over by Hon. Tom Butime – Uganda’s Cabinet Minister for Tourism, resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new destination brand. UAE and the other Gulf States are part of the emerging tourism source markets for destination Uganda.

The open-air evening was graced by over 90 key industry stakeholders, professionals, media, and travel bloggers from the United Arab Emirates and GCC countries, to learn more about the uniqueness of the destination Uganda. Uganda’s Ambassador to the UAE – H.E. Zaake Wanume Kibedi, Members of Parliament on the Committee on Tourism, Trade and Industry led by Hon. Awor Betty Engola (Woman MP, Apac District), Tourism Ministry Permanent Secretary – Mrs. Doreen Katusiime, Aviareps Middle East (UTB’s representatives in UAE) also attended the event.


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